About Gerald Franklin Agency

The largest private liquor licensing agency in Texas, serving businesses since 1944 and now expanding across the country, led by Richard Wills.

Gerald Franklin Agency has helped businesses get licensed to sell and serve alcohol since 1944. Over eight decades we have grown into the largest private liquor licensing firm in Texas, trusted by bars, restaurants, retailers, and hospitality groups statewide, and we now handle New York State Liquor Authority filings as we expand nationally. Under Chief Executive Officer Richard Wills, our team of former state alcohol professionals runs your paperwork in person, from the first question to final approval.

Interior of a Texas bar with seating. About Gerald Franklin Agency

The Inside Advantage

Former Regulators on Your Side

Our team is staffed by former state alcohol professionals. We know how an application is reviewed, what triggers a rejection, and how to move a file through the state portal and the local courthouse without delay. That inside knowledge is the difference between opening on schedule and waiting months for a fix.

Reviewing and signing paperwork. About Gerald Franklin Agency

What Sets Us Apart

We Do the Work, Not Just the Advice

Since 1944

More than eighty years of licensing experience and tens of thousands of permits processed.

Hands on

We prepare your forms, secure your bonds, and hand carry your local certifications to the right desks.

Statewide and beyond

The largest private agency in Texas, now serving New York and expanding.

One team

A single team from your first question to final approval.

Houston, Texas downtown skyline at dusk. About Gerald Franklin Agency

Questions